Wednesday, March 20, 2013

The Gourmet Tea

This is the third store made for local tea brand "The Gourmet Tea".
As on the earlier stores, the design was inspired by the brand's bright packing for its range of 35 organic tea blends, but on each new project new light is given to the use of color.
The colorful plywood box surprisely opens in many ways to the public creating a dynamic, joyfull athmosfhere around it self using design to create a powerfull brand experience.

Tuesday, March 12, 2013

Packaging design concept for a hypothetical tea company

"The design is focused on the concept of afternoon tea - a time to unwind, re-energize, and relax after a long day of work. The package is therefore minimalist, calm in color and simple in shape, with a hint of the soothing elegance of steam swirls and tea drops. The container is reusable to encourage customers to buy replacement tea bags in the future for resource and money conservation."